concept:

The idea is to unify this three storey shop with a single element that visitors can identify with from far away outside the store.

A display system is designed adjacent to the shop front, acting as a “free façade” to unify the three storey display. The idea of fabricating the system’s pieces together was a simple architectural exercise on lines and planes. The tectonic of it is further illustrated through the change in materials between brass rod (the line) and blackened steel (the plane). The use of these raw industrial materials provides a striking contrast to the aged pottery and ceramic pieces to be on display.

We have designed this system to allow flexibility in adjusting the position of the displaying items. Integrated spot lighting is part of this system as well.